Hi friends,

My four-year-old niece Quinn, a curly-haired, bright-eyed sweetheart, knelt on her chair and bent over the table intent on brushing each and every leftover crumb from her saltine crackers into a little mound at the edge of the kitchen table.

Even more carefully, with one hand, she swept the mound of crumbs into her other hand cupped just below the lip of the table. She took her time, making sure not to miss even one.

She settled back on her haunches and took a moment to consider the contents of her hand.

Then, after what appeared to be the four-year-old equivalent of an executive decision, she shrugged her little shoulders, and in one quick motion, turned over her hand and dumped all the crumbs onto the floor.

Unfortunately, I have seen exactly the same dumped-crumb scenario in real estate. To the layman, a real estate transaction might seem simple, as in, “I want to buy that house. They want to sell that house. Let’s do it.”

The reality is quite different. There are a hundred, sometimes hundreds, of little “crumbs” that go into a single real estate transaction, and there are agents, who, like Quinn, understand that each of those hundreds of “crumbs” is as important as every other crumb. They know that every line of every form is important. They make sure phone calls are made, then followed up, and then they follow up on the followup.

Unfortunately, others agents gather nearly all of the crumbs, but when the details of the transaction become too much for them, they stop following up; they don’t engage with the client or the Realtor on the other side of the transaction; they don’t check and recheck, and so some crumbs get missed and others simply get dumped on the floor.

News Flash: If you are the client, those are your crumbs!

When we founded our company, we chose the name EvoReal because we knew success in the long term meant evolving as the markets evolved. The goal of our in-house training is to always be the absolute best at what we do. I’ve been involved in transactions in which the realtor on the other side of that transaction didn’t return calls, didn’t make sure the paperwork was accurate and up to date, and didn’t seem to understand what was riding on their getting every crumb secured in a timely manner. Those agents put both sides of the transaction in peril.

That is not the kind of business we run. EvoReal agents are professionals who, like Quinn, make sure no “crumb” is left on the table, but, unlike Quinn, make sure not one of those crumbs gets dumped along the way!